NutriTalk™, Inc. has been delivering carefully custom-designed programs in the areas of food, nutrition, fitness, nutraceuticals, and nutrigenomics to many industries and their trade groups. We have an experienced network of highly trained and educated nutrition communications professionals to help clients with nutrition communications services, such as nutrition media relations, legislative advocacy or consumer nutrition, or expert corporate nutrition consulting solutions, such as nutrition consulting, nutrition research or disease state-management.

Substance Matters – Companies Build Their Brand with Qualified Nutrition Experts

The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a “nutrition insurance” policy, while simultaneously adding to their bottom line.

It is possible, even in today’s recessionary climate, to build and expand your company’s product brands, improve credibility, and strengthen its reputation, while reducing exposure to the inadvertent release of inaccurate information, simply by implementing cost-effective services from the “right”, qualified nutrition experts. Today, it seems that everyone is an “expert”, and has an opinion about what is nutritious and healthful, regardless of qualification. Unfortunately, very few “self-proclaimed” experts are truly qualified to give any advice, especially when you consider that their biases and potentially-inaccurate information may have negative effects on a consumer’s health and subsequently, and equally disastrous, negative repercussion on your company and brand. The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a “nutrition insurance” policy, while simultaneously adding to their bottom line.

In today’s marketplace where a fickle consumer has little brand loyalty, reputation matters more than ever. As food and wellness companies prepare for a new year, the usual marketing challenges have been heightened by a harsh and potentially-unforgiving economic climate. This new reality, while challenging, poses new opportunities for those companies prepared to present their customers with high-quality, relevant and accurate information. This focused and customer-centric product information would be created, edited and delivered by qualified professionals, ideally credentialed registered dietitians with proven experience.

Professional companies such as NutriTalk™, Inc., are very concerned about the global epidemic of quasi-health information. The preponderance of nutrition ‘misinformation’ which fills the airwaves today continues to grow unchecked, and has the potential to trigger negative effects on the health of the nation. In perusing the internet, the clutter of ever-growing, user-generated content and websites filled with food, nutrition, and health information is seldom either fact-checked, or peer-reviewed by qualified nutrition and health professionals. There are, however, a number of reputable websites that are science-based and/or peer-reviewed. Unfortunately, the number of nutrition products, promises and cures promoted to the unknowing, yet hopeful public, continues to grow across the world without any editorial concern for health information quality or the potential side-effects of the products; and very little attempt is made to differentiate fact from hopeful, fictional efficacy, to fact-based science, something any credentialed health care professional would be obligated to do. While many a discerning consumer can indeed differentiate the promotion’s factual content from its claims, not everyone is able to separate nutrition hype and hoax from true product efficacy. NutriTalk™ professionals regularly observe that even the slightest confusion about the accuracy of information can reflect negatively on a food and wellness company’s products or services. Some common signs of inaccurate information include targeted food fads, health fraud and overzealous or unproved misdirected claims that may lead consumers to make incorrect inferences or generalizations about the health benefits of a food item (e.g., marketing a product as being low in carbohydrates when it is still high in calories.)

Whether your company is in the early stages of its product development, initiating market penetration, or enhancing the image of a trusted brand, NutriTalk™, Inc. is uniquely-qualified to provide support, scientific credibility, and reliability you require. We have a Special Report available which may help your business to achieve increased growth in the coming year. To view and download your free copy of the valuable Special Report: “3 Costly Misconceptions About Nutrition Experts“, from NutriTalk™, Inc., please do not hesitate to contact us.