Ten Nutrition Trends for 2010

Top 10 Nutrition Trends for 2010 From NutriTalk™, Inc.

As we start the New Year our team is sharing what we think are the upcoming Food and Nutrition Trends for 2010. We used our own internal company nutrition communications research and observations in addition to reflecting on what our clients are telling us about the changes they see in the marketplace.

Here are what we see as the Top 10 Food and Nutrition Trends.  Click here to see all our top 10 Nutrition Trends now or you can visit our website as we share where we think the nutrition marketplace will go in the next year.

Top 10 Nutrition Trends From NutriTalk™, Inc.

• Trend #1 – Fresh Foods Made Extravagant – You may have noticed that the colorful produce section of your local supermarket as well as the Farmer’s markets are getting more foot traffic.  Simple, colorful, fresh fruits and vegetables sell well and give the buyer a perception that they are eating more healthfully. We expect that consumers will be choosing more fresh fruits and vegetables, packaged salad mixes, and pre-cut produce , like apple slices and chopped onions to save time, money, and unwanted calories. Even though pre-packaged produce is often a more expensive option to fresh produce, many people will continue to valuing their time by choosing to spend a few more cents in order to have more time spent on other activities, like family time.

• Trend #2 – Salt Solutions – Get ready for a salt shakedown as manufacturers begin to tweak their products in order to help to reduce the sodium in the American Diet.  Health experts and government organizations have been urging that Americans cut their sodium (salt) intake for decades. However, after tasting many of these foods, we think consumers may still reach for the food with higher sodium if the manufacturers do not improve the flavor profile of packaged and prepared foods with herbs and species.  For example, when we have conducted taste tests of low sodium foods with health conscious consumers, some foods, such as low sodium bread, low sodium tuna and low sodium cereals were not winners.  In fact, overwhelming consumers admitted that they would just not eat a some tasteless low sodium foods and would either not eat that food, or select another alternative.

• Trend #3 – Everyday Eco-Living  – Many people have been gradually making “living green” part of their life. This extends from recycling at home, work, and play to selecting more locally grown foods and goods. However, although many people desire foods grown or processed locally, when it comes to price, it has to be cost-effective for them. As we see a more people buying organic foods, we expect the price of organic goods to decrease ,which should help to increase the use of organic goods to grow in your local supermarkets.

• Trend #4 – Nutrition Labeling Symbols Standardized and Regulated  – Nutrition transparency is needed for the general public to thoroughly understand what is in the nutrition products as well as the health value. The nutrition marketing in the supermarket has distorted some of the nutrition reality of the healthfulness of the food product. Along with standardization of the nutrition labeling symbols, it will take nutrition evangelists to spread the word about the true health value of the nutrition products. This is where NutriTalk, Inc. has been beneficial to clients who are trying to bridge to gap between nutrition marketing, nutrition education and nutrition regulation. We support consumers having proof of the nutrition quality of a products with clear nutrition facts on front-of-nutrition products.

Read more Nutrition Trends from the Nutrition Communications Experts >>