7 Nutrition Trends for 2011

Trend #3 Pint-Sized Nutrition

Petite Treats – Although many consumers are limiting their indulgences, not only as a result of the current economy and high food prices but because they are not willing to give up the treats that they use to have regularly, such as premium chocolates and coffee.  With fast-food chains taken customers away from the deluxe coffee houses, consumers are receiving their small indulgences are a fraction of the cost. Notice that candy manufacturers’ are also focusing on small indulgences, to help economy-sensitive weight conscious people have an occasional nutrition splurge. At NutriTalk^™

We feel this is a trend that will be similar to private label brands in that consumers, once they have a cost-effective way to indulge their nutrition whimsy, they will continue to buy these items as long as they remain tasty and low cost.

Trend #4 Natural And Healthy

Fresh Foods With Natural Features – Although some consumers are starting to grow and can their own vegetables, most are purchasing them at the local supermarket or community farmer’s market. Colorful, fresh fruits and vegetables sell well and give the buyer a perception that they are eating more healthfully. ‘Good-For-You Foods’ continue to be a popular trend that consumers are willing to pay for, even in this economy.

Most produce departments are doing more business now that packaged salad mixes, and pre-cut fruits and vegetables, like apple slices and chopped broccoli to save time. While pre-packaged produce is often a more expensive option to fresh produce, many people will continue to value convenience instead choosing to spend a few more cents in order to have more time spent on other activities, like family time.

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